Farmers
Buyers
Products
How TAWI Works
From the farm gate to the customer’s plate, TAWI manages every step with efficiency, transparency, and impact:
The Problem:
Broken Supply Chains Are Breaking MSMEs
Across Kenya, food MSMEs are ready to grow — but lose profits, time, and growth opportunities to fragmented supply chains and a lack of access to working capital. It's time for a smarter system—and Tawi is building it.
70% of agri-food MSMEs struggle with cash flow due to unpredictable supply and limited access to supplier financing.
40% of in potential revenue is lost due to late deliveries, stockouts, and rejected produce.
60% of the final market price comes from logistics and transportation. MSMEs are often unable to absorb or pass on these costs—making their products less competitive.
Buy Smart. Source: Fresh. Save More.
Fresh, high-quality produce — consistent and reliable.- Doorstep delivery with savings on logistics.
- Secure, transparent sourcing you can count on.
Grow With TAWI.
- Guaranteed market access with reliable buyers.
- Fair and competitive prices you can trust.
- Agronomy support and financial tools to scale your farm and income.
TAWI DIVISIONS
TAWI Pillars: Built to Power Agriculture
TAWI Fresh
Fresh produce marketplace.
Tawi Financial Partners
Embedded finance for farmers & buyers.
TAWI Impact Foundation
Building resilient farmers, thriving communities, and greener food systems.
AI at Work in Agriculture
At Tawi Fresh, we use practical AI to make the fresh-produce supply chain faster, fairer, and more reliable—from smart recommendations that match buyers with the right produce, to computer vision systems that detect and minimize defects, and conversational WhatsApp onboarding that makes it easier for farmers to join our platform and sell seamlessly. It’s how we combine intelligence and simplicity to deliver quality, consistency, and connection—from farm to fork.
SmartBasket Recommender for Buyers
Our AI model blends collaborative and content-based filtering to recommend the right produce at the right time—factoring in seasonality, buyer preferences, and real-time stock levels. The result: less guesswork, better margins, and fresher baskets.
Computer Vision Quality Checks
Our computer vision technology will scan every batch to detect and minimize defects before dispatch. By combining precision imaging with machine learning, we streamline quality control—ensuring only the freshest, defect-free produce reaches your kitchen, store, or processing line.
Outcome: fewer returns, consistent quality, and higher buyer trust.
Conversational Onboarding via WhatsApp
Getting farmers onto the Tawi Fresh platform shouldn’t be complicated. Our WhatsApp-based onboarding makes the process simple, familiar, and fast—guiding farmers step by step through registration, verification, and produce listing using natural conversation.
It’s how we turn everyday tools into powerful enablers—removing barriers, saving time, and connecting more farmers to fair, reliable markets.
Growing Trust. Delivering Impact.
No Poverty
Paid out directly
to farmers
Higher income for smallholders vs national average (KES 23,000/year)
Livelihood supported across the country
Gender Equality
Women farmers
leading inclusive
growth
Income growth for women farmers, strengthening households
Income growth for young women farmers, proving agriculture is a viable career
Decent Work & Economic Growth
Average jobs created per farmer
Income growth amoung youth farmers
Reduced Inequalities
Youth participation, including young women
Income growth for youth farmers, proving agriculture is a viable career
Our Partners
Awarded By
ESG Overview
Environment
acre
Community
farmers contracted
Governance
directly from farmers